SIMON

Simon
Inside track: Fashion (men’s and women’s); contemporary art; interior design.

In-the-know: Bethnal Green, Shoreditch, Brixton, Notting Hill, Clerkenwell

A veteran trend forecaster and fashion journalist with over ten years experience, Simon is as amiable and charming as they come, knowledgeable on fashion, people and witty to boot. As a journalist he has written for leading-edge UK titles such as The Face, GQ, i-D, Arena and the Sunday Times.

Now established with his own trend forecasting agency, he has written books on tomorrows key influences. In the past Simon
has organised trendhunting tours for brands such as Absolut and Volkswagen.

His extensive knowledge of London's fashion and retail scenes means that he is a living, breathing encyclopedia for stores, key players and places.